Toshiba announced yesterday the REGZA 32BC3 in Japan a new LCD TV featuring an 1,366×768 IPS panel with a 1,100:1 contrast ratio and equipped with a Digital TV Tuner and USB Recording features that comes with a new Power Saving button on its remote capable to reduce the TV's brightness up to 75% without image quality loss or any other kind of image degradation when watching a Movie or TV Program. Press the Button on your remote once and your TV brightness will go down to 50%, Twice and you will reach 75% of brightness reduction.
Akihabara News
See also:
computerworld, Toshiba introduces a new HD TV equipped with power saving button