Lotus has rolled out a new trailer for the company's Exige S. Those who are easily tired by flashy cuts and metaphor may want to skip this one, as it pits the supercharged V6 hellion against a boxer. No, not a Porsche or Subaru boxer engine. An actual boxer, as in, a pugilist. Our brows may be a bit too low to understand the concept at work here, but we appreciate a good advertisement when we see one. With plenty of tire smoke, lots of doughnuts and dramatic shots of the black body work on the Exige S, the clip hits all the right notes.
The Lotus Exige S packs 346 horsepower in a 2,380-pound track-bred package.
Autoblog, 2012 Lotus Exige S squares off for The Duel
