Saturday, September 24, 2011

iPad and other tablets still considered toys, Citi finds

iPad and other tablets still considered toys, Citi finds

81% of iPad owners have paid for an application compared to just 43% of those who owner other tablets, according to a recent Citigroup survey. iPad owners also download more applications, which is not surprising given the larger selection of tablet-formatted apps in the iTunes App Store. According to Citigroup, 63% of iPad owners have purchased 11 or more applications versus 37% of non-iPad owners. Tablets have yet to gain the consumers' respect as a work device, however.

Boy Genius Report, iPad and other tablets still considered toys, Citi finds