ChannelAdvisor Online Shopper Survey: Customer Reviews, Facebook “Likes” More Important Than Ever in Purchase Decision-Making

Fourth annual Global Consumer Shopping Habits Survey found shoppers increasingly rely on online product reviewsLondon, UK; 4th October 2011 - "If you build it, they will come" no longer works for online retailers: heading into the holiday shopping season, a new survey reveals that active online shoppers increasingly rely on online product reviews as a key element in their buying decisions.

Press Release Distribution, ChannelAdvisor Online Shopper Survey: Customer Reviews, Facebook “Likes” More Important Than Ever in Purchase Decision-Making