Is it just me, or do companies love to tease their fans by putting up an image or placeholder of a yet unreleased device if only but for a moment, only to pull it down afterwards when some buzz about the particular subject is up. I guess so, especially when you consider Hasselblad putting up the H4X for a while over at their website, complete with the description below. "The H4X provides a fantastic successor or upgrade to your H1 or H2/H2F body and supports all H System lenses, most third party backs*, and even features a film back option.
Ubergizmo, Hasselblad H4X makes a brief appearance