Monday, October 10, 2011

Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL

Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL

The Netflix Contrition Tour 2011 continues today, as the company announced today that it won't be spinning off DVD-by-mail rentals into a new company called Qwikster. While the plan for DVD operations to be separated internally appears to still be under way (no word yet on the promised videogame rental option), for customers things will stay the same, with one login and one website. While the retreat will probably prompt even more speculation about the company's true plans, CEO Reed Hastings has issued yet another apology to customers, admitting Netflix may have moved too fast this time.

Engadget, Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL