In a cunning bid to remind the adult world of its long-lost childhood, in which even the most vacuous fictional characters could somehow seem magical, Hasbro has suddenly decided to sue ASUS over its 'Transformer Prime' branding. It doesn't matter that the Transformer Prime really does transform - you know, in real-life - or that it exists in a non-competing market, or that the latest Transformers movie was a complete waste of everybody's time.
Engadget, Transformer Optimus Prime wants his name back, right now preferably
