lastminute.com snaps up Webtrends for website optimisation

Webtrends Optimize and Segments chosen by Lastminute.com to enhance customer experience by understanding key preferences and online behaviours London, UK; 6 September 2012 – Webtrends, the global leader in unified mobile, social and web analytics and engagement, today announced that the UK’s leading online travel and leisure retailer – lastminute.com – has implemented Optimize and Segments across three of its major global brand websites: lastminute.com, Holiday Autos and ZUJI (part of the Travelocity Group).

Press Release Distribution , lastminute.com snaps up Webtrends for website optimisation, lastminute.com snaps up Webtrends for website optimisation