Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry, of all places, is one place where he looks for innovation.
Autoblog , Ford sales boss Farley studies video game industry, refines prelaunch marketing efforts
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hightech2012, Ford sales boss Farley studies video game industry, refines prelaunch marketing efforts
