Wednesday, November 28, 2012

Reducing returns becomes online retail mantra - almost

Still not a KPI for a significant minority of retailers, says research from Fits.meLONDON, UK, 28th November 2012 – Over half of retailers (51%) report online sales growth of 25 per cent or more per year, and 79 per cent of retailers have seen sizing become more of an issue as they sell more online, according to a survey of retail industry professionals[1] carried out for online virtual fitting room provider Fits.me.  But only 65 per cent of respondents say that reducing returns is a key performance indicator (KPI) for their business.Four in ten retailers report that customer inability to identify which size to buy is a maj

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