To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts. The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level.
Autoblog , Dodge Dart Registry helps you crowdsource money for your next ride (video), Dodge Dart Registry helps you crowdsource money for your next ride (video)
