I guess you can say that the world of consumer electronics, for all its glittery lights and fanfare, is a brutal one, where the law of the jungle certainly applies here with survival of the fittest being played out every single day. Take BlackBerry as a smartphone platform for example, it has been around for a fair number of years, and once looked to have achieved an unassailable lead for itself in the market, but along came the great market disruptor known as the Apple iPhone, and it has been downhill for BlackBerry ever since, as they now claw it out with Microsoft for a distant third spot in the mobile operating system market.
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