A report from the WSJ today is helping us get an idea for exactly how serious Motorola will be taking their soon-to-be-released Moto X handset. To ensure the device is a hit with consumers, Motorola could be looking to spend upwards of $500 million to advertise the device. That's nothing to sneeze at, especially coming from an underdog. By comparison, Apple spent $333 million and Samsung $401 million in the US to advertise their devices, and Motorola could be looking to trump those numbers. But will it work?
There's no question Motorola will definitely be facing an uphill battle to claim the smartphone market share.
Android Phone , Report: Motorola prepared to spend upwards of $500 million on Moto X advertising, Report: Motorola prepared to spend upwards of $500 million on Moto X advertising
