Mobile websites failing to deliver right experience to 52% of UK consumers

Eptica study uncovers top five complaints about mobile customer experienceReading, 19 September 2013 – 52% of consumers said that over half the websites they visited weren’t optimised for mobile devices, making it difficult to interact with companies. 16% had difficulties with the majority of sites they tried to access. These are the key findings of the 2013 Eptica Mobile Customer Experience Study which surveyed levels of consumer satisfaction with mobile websites and apps. A lack of functionality on mobile sites and apps compared to standard sites was the leading usability issue, highlighted by 36% of respondents.

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