ASOS launch their first ever innovative digital Menswear marketing campaign for Autumn/Winter 2011

Titled 'The ASOS Urban Tour', the campaign will be a fully interactive digital experience setting out to uncover subcultures from across the globe and featuring the latest trends in culture, music, art and fashion from seven cities around the world - London, New York, L.A., Berlin, Paris, Tokyo and Shanghai.

Press Release Distribution, ASOS launch their first ever innovative digital Menswear marketing campaign for Autumn/Winter 2011