The advent of online shopping changed the retail industry forever, but many consumers are still not willing to shop for consumer electronics online despite potential cost savings. New data from market research firm The NPD Group shows that while nearly two-thirds of U.S. consumers use the Internet to research consumer electronics purchases, only about half go on to purchase electronics online. ”It's not surprising to see that so many consumers won't buy TVs, smartphones, and other popular CE products online, despite using the Internet to perform basic product research,” said NPD analyst Stephen Baker in a statement.
Boy Genius Report, Many consumers still unwilling to buy electronics online
