Thursday, November 10, 2011

World of Warcraft: almost a million subscribers lost last quarter

World of Warcraft: almost a million subscribers lost last quarter

It looks like Activision Blizzard's popular MMORPG, World of Warcraft, is finally starting to die out. At the company's recent financial report conference call for Q3 2011, it announced that it finished the quarter with 10.3 million active subscribers. Compared to the previous quarter this year, which it ended with 11.1 million active subscribers, the game has lost almost a million active subscribers. With WOW being Activision Blizzard's most profitable revenue-recurring business, this definitely isn't a very good sign. However, they did mention that they are working on developing new content to improve the game.

Ubergizmo, World of Warcraft: almost a million subscribers lost last quarter