. Badge engineering is the ironic label for when a company replaces the badge or branding of a product with that of another and considers it something new. Domestic automakers like Ford, General Motors and Chrysler have been vilified for their overuse of this practice. Then again, they weren't often badge engineering rear-wheel-drive sports cars (though they've done that, too).
This week, Toyota and Subaru both revealed their own versions of a RWD sports car jointly developed between the two companies: the GT 86 and BRZ.
Autoblog, In the Metal: Toyota GT 86 vs. Subaru BRZ
