Big game marketing campaigns are getting more and more aggressive. If you hop into a shuttle and fling yourself into the atmosphere you still won't be able to escape the hype for Mass Effect 3. USA Today say that EA will be sending six copies of Mass Effect 3 into space. They'll be tied to weather balloons in New York, San Francisco, Vegas, Berlin, London and Paris and sent up into the stratosphere.
If you find a copy when it lands, it's yours. Unless it lands in a volcano. In that case it'll belong to Ifrit, Lord of Fire, who is not going to give it back without a fight.
2DayBlog.com, Mass Effect 3 is going to space and back