The naming of a storm seems innocuous enough. After all, when some sort of weather event – be it a hurricane, tropical storm, blizzard or flood – comes along, we as human beings are going to talk about it, and having a name makes that a much easier process. So, the marketing folk at Sassenbach, the ad agency used by Mini in its home country, probably thought it would be harmless and fun to buy the naming rights for an upcoming storm in Germany (as an aside.
Autoblog, Mini accidentally names deadly European weather front after its cars
