. Speaking at GeekWire's technology summit in Seattle, T-Mobile's chief marketing officer Cole Brodman voice some strong opinions regarding carrier subsidies, claiming they are hurting the mobile industry. “It actually distorts what devices actually cost and it causes OEMs, carriers - everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, because it causes consumers to devalue completely the hardware they are using.” he said. “It is amazing hardware, but it has become kind of throw away.
Boy Genius Report, T-Mobile CMO says smartphone subsidies need to go
