In the world of advertising, it's the equivalent of the Chicago Cubs winning the pennant or a Republican carrying Massachusetts in a presidential election. American Honda Motor Company has decided to hold a review of its $700 million ad account, which has been held by Santa Monica-based RPA agency (formerly Rubin Postaer and Associates) since 1986. That is an eternity in the ad business. And ad industry professionals who have long slathered over the prospect of handling Honda never thought it would budge from the agency.
Autoblog , Honda and Acura throw $700 million ad accounts to the Mad Men, Honda and Acura throw $700 million ad accounts to the Mad Men
