Just like any other retail store, car dealerships are as much about branding as they are about selling products. So when Marc Heitz decided to design his Chevrolet franchise to resemble more of an outdoor enthusiast store rather than a conventional Chevy dealer, General Motors stepped in by stopping payment of quarterly dealer bonuses to the tune of $250,000 each. Now, Automotive News is reporting that rather than redesigning the store or losing an estimated $1 million per year in bonuses, Heitz has instead sold his franchise to a cross-town rival, David Stanley Chevrolet.
Autoblog , Norman, OK Chevy dealer sells rather than selling out , Norman, OK Chevy dealer sells rather than selling out
