. Jimmy Iovine and Dr. Dre's company has really taken off since launching the original Beats by Dr. Dre headphones. BGR has learned that while music is still at the core of Beats, the company is about to make some aggressive expansions into categories currently dominated by consumer electronics giants.
Boy Genius Report , Beats is building its own smartphone, TV and iTunes-killer to compete directly with Apple, Beats is building its own smartphone, TV and iTunes-killer to compete directly with Apple