Google passed, and Microsoft reckoned it had better things to do, but Zuckerberg's Castle is seemingly willing to pick up where those two left off. In what may go down as the strangest Facebook decision since the rejection of Valentina Monetta's video as best in the whole wide world, the company is launching a new social energy app that'll tap into technology from the National Resources Defense Council and Opower. Initially, the app will reach some 20 million households, and it's designed to help eco-curious Earthlings compile and benchmark usage data to see how their home stacks up against others.
2DayBlog.com, Facebook inks partnership with Opower, looks to socially compare home energy usage