One of the big focuses for HTC last year was on Beats Audio. Namely, slapping that brand everywhere it could. And so, most smartphones that the Taiwanese company launched after it bought its share in Beats came with at least a Beats logo on the back. But, more often than not, Beats headphones were also bundled in the sales package.
Turns out that wasn't such a good idea. HTC was betting that it could attract more customers by this method of differentiation. After all, none of its competitors could bundle Beats headphones with their smartphones.
Unwired View, HTC won't bundle Beats headphones with its smartphones anymore
