While we as users often revel in the growth of the Android Market/Google Play, proudly stating the 450,000+ apps available as a feature that no other platform, other than iOS, comes close to, the downside to this is the competition developers face to get their apps to the audience they deserve. While there isnt quite anything that drives downloads as getting featured, in whatever capacity, on the Store, you need to get noticed by the editorial team handling the Store in the first place.
Android Phone, Introducing Rookie Review, for Newbie Developers