Wednesday, April 4, 2012

Scion puts bikini models and donuts in iQ to spin up some sales

Scion puts bikini models and donuts in iQ to spin up some sales

We're speechless. Well, maybe not. but, at the very least, we're surprised by Scion's latest marketing campaign for its iQ minicar. There are a lot of reasons to be interested in the iQ – its small size makes for easy parking, it's not terribly expensive and it's nicely fuel efficient – but its ability to do donuts with four full-size occupants isn't one of them.

Not just four occupants. How about four bikini models? Not your style? There's four dudes, four bikers and four police officers, too, each in their own video.









Autoblog, Scion puts bikini models and donuts in iQ to spin up some sales