. Netflix has crossed a milestone this month. It has passed the billion hour mark for the first time ever in company history during the month of June. The feat was announced on CEO Reed Hasting's Facebook page. This accomplishment definitely shows the growing popularity of streaming services such as Netflix as opposed to using traditional cable TV. Netflix hit the 2 billion mark in Q4 of 2011 over the period of 3 months.
According to GigaOM, BTIG analyst Richard Greenfield took it upon himself to break down the Facebook post and reveal some interesting info.
Ubergizmo , Netflix has one billion viewing hours in June, more than any cable channel [analyst], Netflix has one billion viewing hours in June, more than any cable channel [analyst]