Friday Tokyo-based analyst at Ace Securities Co. Hideki Yasuda said that gamers are increasingly anticipating Sony to lower the price of the upcoming PlayStation Vita, especially once Nintendo slashes the price of its 3DS handheld later this month. Sony is reportedly “under major pressure” to cut the price or risk a major failure. But as reported on Thursday, Sony doesn't see any need to cut the price despite Nintendo's drastic move to regain lost revenue.
“We packed so much into the device and made it very affordable,” Sony Corp. Executive Vice President Kazuo Hirai told reporters at Sony's Tokyo headquarters.
2DayBlog.com, Analysts warn Sony to lower PS Vita price