Thursday, August 11, 2011

Walmart dances around Apple's in-app purchase rules with VUDU web app for iPad

Walmart dances around Apple's in-app purchase rules with VUDU web app for iPad

On Wednesday, Walmart subsidiary VUDU launched a new iPad-accessible web app that allows iPad users to stream more than 20,000 movies and television shows directly from the Web. iPad owners don't have to use iTunes and simply need to navigate to http://VUDU.com for access to rentals and purchases. “VUDU's launch on the iPad plays into that vision as we're committed to offering the VUDU experience on as many devices as possible so customers can shop for and access their favorite movies and TV shows however they want, whenever they want,” general manager of VUDU Edward Lichty said.

Boy Genius Report, Walmart dances around Apple's in-app purchase rules with VUDU web app for iPad