Let's face the facts – sex sells, and so it is no surprise that Zara Dampney, 24, and Shauna Mullin, 26, have managed to market their bottoms into their bottom line (pardon the pun) through the inclusion of a Quick Response (QR) code being printed right on their derriere. The whole idea. Since they are beach volleyball players who are already widely photographed for their (ahem!) athleticism and physique, why not take advantage of the situation and include some advertising space on a skimpy bikini.
Ubergizmo, Bikinis with barcodes makes for an interesting ad platform
