Monday, August 8, 2011

Nissan may one day replace customer service phones with Facebook

Nissan may one day replace customer service phones with Facebook

Facebook's never-ending quest to unseat Google and officially take over the world may soon get a boost from a somewhat unlikely source: Nissan. The Japanese automaker created its Facebook page way back in 2009 and, as of today (August 8, 2011) has close to 300,000 fans. And, as you may expect, 300,000 voices on the internet can be both a blessing and a curse for a huge brand like Nissan. Erich Marx, Nissan's Director of Marketing Communications, is responsible for the automaker's social marketing efforts (including Facebook, natch), and he apparently has a team of 15 employees dedicated to social media.

Autoblog, Nissan may one day replace customer service phones with Facebook