Following in the footsteps of Ford's Alan Mulally and Audi's Rupert Stadler, Daimler chairman and Mercedes-Benz head honcho Dieter Zetsche will deliver the keynote at CES this January. Zetsche's address – and Mercedes' first time at CES – is part of a larger push to bring even more automotive partners into the consumer electronics show, which began with Ford three years ago. This year's expo in Las Vegas will also include an electric vehicle pavilion and a "Safe Driver TechZone" to demo everything from collision avoidance to text-to-voice technology. Zetsche will speak at 11 a.m.
Autoblog, Daimler Chairman Dieter Zetsche to keynote CES 2012
